University of Wisconsin River Falls

University of Wisconsin River Falls

Website Redesign

UW-River Falls partnered with KW2 to redesign their prospective student website and establish a new subdomain for their current students. The main website will primarily focus on prospective students, while a new subdomain will focus on current students. This redesign aims to sell prospects on the campus’s relationship with its students and demonstrate what it’s like to attend UWRF. Additionally, this redesign will streamline the navigation path and better serve current students via the new subdomain.

My Role in The Project

Phase one incorporated a content audit and several discovery meetings with key stakeholders. We started by auditing the previous website and conducting discovery meetings with their marketing, recruitment, and programming teams. Following these meetings, we created a discovery key findings document that established the fundamental goals for these new websites.

In Phase two, we started by creating three personas to understand the different target audiences. Next, we developed journey maps to gain insight into the application process for the different target audiences. After gleaning insight into these user journeys, we constructed the information architecture and content strategy for both new websites.

In phase three, we started by designing wireframes based on the information architecture and content strategy established in phase two. Upon approval, the UX team collaborated with our graphic designer to develop the look and feel of these new websites. Lastly, we packaged and sent all the design assets along with a detailed style guide explaining how to use these elements cohesively.

Prospective Student Website


Photo of the UWRF Homepage


View the live Website