Voodoo Music & Art Festival

Voodoo Festival

Festival Branding

Voodoo Music & Art Festival is a multi-day music and arts festival held in New Orleans, Louisiana, over Halloween weekend. Voodoo has hosted over 2000 artists and over 1 million festival-goers. In this redesign, I let the various genres influence the visual direction. By creating day-of-the-dead illustration patterns, tarot card posts, and creepy posters, I captured this festival’s culture and hinted at the fun-loving environment.

Logo

Instagram Presence

Since the Voodoo Music and Arts Festival is in New Orleans over Halloween weekend, I made the artist promotions into tarot card illustrations. I wanted the tarot cards to feel hand-drawn, so I used a custom treatment on the photos and placed them in a hand-drawn frame. The manipulation of Instagram’s grid view will leave users stunned as every artist has their
unique tarot card.

Voodoo App

The Voodoo app features an easy swipe interface. When the user enters the app, it displays all of the day’s concerts. The user swipes through the tarot cards until they land on the show they want to go to; they click to get more information and then click to get directions to the stage!