Voodoo Music & Art Festival

Voodoo Festival

Festival Branding

Voodoo Music & Art Festival is a multi-day music and arts festival held in New Orleans, Louisiana over Halloween weekend. Voodoo has hosted more than 2000 artists and over 1 million festival goers and always has a wide variety of genres. I aimed to let the wide variety of genres influence the visual direction. Creating day of the dead illustrated patterns, tarot card like posts, and creepy posters capture the culture of this festival and hint at the great time to be had.

Concepting

Instagram Presence

Being that the Voodoo Music and Arts festival is in New Orleans over Halloween weekend, I thought making the artist shout outs into tarot card like illustrations would be a great idea. I manipulated the artists photos into a hand drawn frame in such a way that they feel like one complete card. The manipulation of Instagram’s grid view will leave users stunned as every artist has their own individual tarot card.

Voodoo App

The Voodoo app features an easy swipe interface. When the user enters the app it displays all of the concerts that take place that day. The user simply swipe through the tarot cards until they land on the concert they want to go to, they click to get more information, and then click to get direction to the stage!