Voodoo Music & Art Festival is a multi-day music and arts festival held in New Orleans, Louisiana, over Halloween weekend. Voodoo has hosted over 2000 artists and over 1 million festival-goers. In this redesign, I let the various genres influence the visual direction. By creating day-of-the-dead illustration patterns, tarot card posts, and creepy posters, I captured this festival’s culture and hinted at the fun-loving environment.