NET Technology partnered with KW2 to redesign its website. The previous website made it challenging for users to comprehend NET’s services and the next steps they should take. Furthermore, the prior website largely depended on iconography, which left case studies flat and services challenging to visualize. This redesign emphasizes the advantages of NET’s technologies and services, streamlines the decision-making process, and positions the website to maximize conversion.
We started by conducting a discovery meeting with key NETstakeholders. We reviewed their existing content and learned more about userbarriers, website purpose, and new content or functionality requirements.Following that discussion, we developed the information architecture andcontent strategy to reflect the new website objectives. After approval, wedesigned wireframes before collaborating with our graphic designer to constructthis website's new look and feel.
