UW-River Falls partnered with KW2 to redesign their prospective student website and establish a new subdomain for current students. This redesign demonstrates the everyday falcon experience and the value of UW-River Falls. Additionally, the websites are streamlined to serve only their respective audience while providing a unified feel through a strong design system.
Phase one incorporated a content audit and several discoverymeetings with key stakeholders. We started by auditing the previous website andconducting discovery meetings with their marketing, recruitment, andprogramming teams. Following these meetings, we created a discovery keyfindings document that established the fundamental goals for these newwebsites.
In Phase two, we started by creating three personas to understand the differenttarget audiences. Next, we developed journey maps to gain insight into theapplication process for the different target audiences. After gleaning insightinto these user journeys, we constructed the information architecture andcontent strategy for both new websites.
In phase three, we started by designing wireframes based on the informationarchitecture and content strategy established in phase two. Upon approval, theUX team collaborated with our graphic designer to develop the look and feel ofthese new websites. Lastly, we packaged and sent all the design assets along witha detailed style guide explaining how to use these elements cohesively.
